June 25, 2024

Health Economics and Outcomes Research Services Market Size Report By 2033

The global health economics and outcomes research (HEOR) services market size accounted for USD 1.24 billion in 2023 and is projected to hit around USD 4.63 billion by 2033, expanding at a CAGR of 14.05% from 2023 to 2033.

Key Points

  • North America led the market with the largest share in 2023.
  • By region, Asia Pacific is observed to experience a notable rate of growth during the forecast period.
  • By service, the market access solution and reimbursement segment dominated the health economics and outcomes research (HEOR) services market.
  • By service provider, the contract research organizations segment led the market in 2023.
  • By service provider, the consultancy segment is anticipated to grow at a notable rate in the market during the forecast period.
  • By end user, the pharma and biotech companies segment led the market in 2023.
  • By end user, the healthcare payers segment is observed to witness a significant growth rate during the forecast period.

Health Economics and Outcomes Research (HEOR) Services Market Size 2024 to 2033

The global Health Economics and Outcomes Research (HEOR) services market plays a crucial role in healthcare decision-making by providing valuable data and analysis on the clinical and economic outcomes of medical interventions. This market encompasses a diverse range of services aimed at evaluating the effectiveness, cost-effectiveness, and broader impact of healthcare interventions and technologies. HEOR services are instrumental in shaping healthcare policies, optimizing resource allocation, and improving patient outcomes across various therapeutic areas.

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Growth Factors

Several factors drive the growth of the HEOR services market. Increasing demand for evidence-based healthcare decision-making, particularly in light of rising healthcare costs and limited budgets, fuels the need for rigorous economic evaluations and outcomes research. The growing emphasis on value-based healthcare models and reimbursement strategies further propels the adoption of HEOR services. Additionally, advancements in data analytics and real-world evidence generation techniques enhance the scope and sophistication of HEOR studies, driving market expansion.

Region Insights

The HEOR services market exhibits distinct regional trends. North America leads in market share, driven by robust healthcare infrastructure, sophisticated research capabilities, and a strong emphasis on outcomes-based reimbursement models. Europe follows closely, characterized by extensive regulatory frameworks and a growing focus on health technology assessments. Meanwhile, Asia-Pacific showcases rapid growth potential fueled by increasing healthcare expenditure, rising awareness of health economics, and expanding market access initiatives.

Health Economics and Outcomes Research (HEOR) Services Market Scope

Report Coverage Details
Growth Rate from 2024 to 2033 CAGR of 14.05%
Global Market Size in 2023 USD 1.24 Billion
Global Market Size in 2024 USD 1.42 Billion
Global Market Size by 2033 USD 4.63 Billion
Largest Market North America
Base Year 2023
Forecast Period 2024 to 2033
Segments Covered By Service, By Service Provider, and By End user
Regions Covered North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa

Health Economics and Outcomes Research (HEOR) Services Market Dynamics


Key drivers of the HEOR services market include the shift towards value-based healthcare, where payers and providers prioritize interventions that demonstrate clear clinical and economic benefits. The rise of personalized medicine and innovative therapies also necessitates comprehensive HEOR evaluations to justify their value proposition. Moreover, collaborations between industry stakeholders and academic institutions promote the development of robust HEOR methodologies, supporting evidence-based decision-making in healthcare.


The market presents compelling opportunities for HEOR service providers. Expansion into emerging markets offers significant growth potential, driven by evolving regulatory landscapes and increasing demand for health economic evaluations. Tailoring HEOR services to specific therapeutic areas, such as oncology or rare diseases, allows providers to address unique market needs and capitalize on specialized expertise. Furthermore, strategic partnerships with healthcare organizations and policymakers facilitate market penetration and the development of tailored HEOR solutions.


Despite growth prospects, the HEOR services market faces challenges such as methodological complexities in outcomes research, including data collection and analysis. Variations in healthcare systems and payer preferences across regions necessitate localized approaches to HEOR studies. Additionally, demonstrating the real-world impact and value of HEOR services to stakeholders requires effective communication and education. Moreover, budget constraints within healthcare systems may limit the adoption of HEOR services, requiring innovative pricing and value propositions from service providers.

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Health Economics and Outcomes Research (HEOR) Services Market Recent Developments:

  • In May 2022, Trinity Life Sciences launched a project to explore the implications of significant developments and growth in Health Economics and Outcomes Research  (HEOR) in the United States.
  • In May 2022, Cigna, an American multinational managed health and insurance company, launched a new oncology consultation service to improve health outcomes for members.
  • In April 2022, Snowflake Inc., a cloud computing data storage company, launched healthcare and life sciences cloud consulting services that enable organizations to centralize, integrate, and exchange essential and sensitive data securely at scale.
  • In January 2024, the Professional Society for Health Economics and Outcomes Research announced the expansion of its editorial scope and its plan to transition to a gold open access journal.

Health Economics and Outcomes Research (HEOR) Services Market Companies

  • Cardinal Health
  • Axtria
  • McKesson Corp.
  • PharmaLex GmbH
  • ICON plc.
  • PPD Inc.
  • RTI Health Solutions
  • Syneos Health

Segments Covered in the Report

By Service

  • Economic evaluation
  • Real world data analysis and information
  • Clinical outcome
  • Market access solution and reimbursement
  • Others

By Service Provider 

  • Contract Research Organizations (CROs)
  • Consultancy

By End user

  • Government Organizations
  • Healthcare Providers
  • Health Care Payers
  • Pharma and Biotech Companies
  • Others

By Geography

  •  North America
  •  Europe
  •  Asia Pacific
  •  Latin America
  •  Middle East and Africa

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